What is affiliate marketing ?
Affiliate marketing is a partnership between a commercial organisation and independent marketers. The marketers earn a commission for driving traffic or sales to the business. This performance-based marketing strategy enables enterprises to focus on their existing marketing channels while utilising the marketing expertise of affiliates to efficiently and cost-effectively reach other targeted customers they might not get through their own commercial efforts.
In affiliate marketing, businesses compensate affiliates for each visitor, lead, or customer they bring through their marketing efforts. Affiliates are not employees but independent marketers who use their own methods – whilst following set guidelines – to promote the business. The tracking of visitors and sales is managed through software accessible to both parties.
The key benefit of affiliate marketing is that businesses only pay commissions when a specific action (like a sale) occurs, and the affiliates, not the company, bear the marketing costs. This arrangement enables enterprises to expand their reach and acquire customers without upfront marketing expenses.
Our affiliate marketing services can help expand your business reach by connecting you with affiliates who will bring you targeted customers through strategic partnerships.
Affiliate marketing is the art of turning potential into profit – the canvas is yours to paint.